Wednesday, January 29, 2014

Motorola to Join Lenovo to Create a Truly Global Smartphone Company

Today Google CEO Larry Page announced that Lenovo will acquire the Motorola Mobility smartphone business for about $2.91BN.

Since being acquired by Google in 2012, Motorola has transformed itself, focusing on solving real consumer problems and providing amazing experiences built on a foundation of pure Android. The result has been Moto X, Moto G, and a reinvigorated Droid line. Together, these devices have won over consumers and critics alike and helped re-establish the Motorola brand around the world.

Now, as we set our sights bringing the mobile Internet to the next 100 million people, Lenovo is the perfect partner to help us achieve that goal. As Larry wrote in his post,

“Lenovo has the expertise and track record to scale Motorola into a major player within the Android ecosystem. They have a lot of experience in hardware and they have global reach. In addition, Lenovo intends to keep Motorola’s distinct brand identity--just as they did when they acquired ThinkPad from IBM in 2005.”

Combined, our two challenger brands will become a true force in mobility. Per Yang Yuanqing, chairman and CEO of Lenovo,

“We are confident that we can bring together the best of both companies to deliver products customers will love and a strong, growing business. Lenovo has a proven track record of successfully embracing and strengthening great brands – as we did with IBM’s Think brand – and smoothly and efficiently integrating companies around-the-world. I am confident we will be successful with this process, and that our companies will not only maintain our current momentum in the market, but also build a strong foundation for the future.”

Google will maintain ownership of the vast majority of the Motorola Mobility patent portfolio, including current patent applications and invention disclosures. As part of its ongoing relationship with Google, Lenovo will receive a license to this rich portfolio of patents and other intellectual property. Additionally Lenovo will receive over 2,000 patent assets, as well as the Motorola Mobility brand and trademark portfolio.

The transaction is subject to customary closing conditions, including regulatory approvals in the U.S. and China. You can find more information in the press release.

We look forward to a new chapter and bright future with a new brand steward.

Posted by Dennis Woodside

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